AWM Blog

ENTREPRENEURSHIP SERIES: USING REALISTIC ASSUMPTIONS CAN BE TRICKY, BUT VALUABLE

Over the years I have written many business plans and created countless financial forecasts for startups and early-stage companies. One of the most difficult aspects of creating a financial forecast is identifying realistic assumptions. The earlier the stage of development of the company, the more difficult it typically will be to make reasonably accurate assumptions. Depending on the main purpose of the financial forecast, or the business plan that the…